Outside The Box
“Outside the Box” is a marketing newsletter written specifically for you. I’ll offer practical marketing tips and insights to help you generate better leads, improve brand awareness, and differentiate your company from the competition – and I don’t have to tell you there’s no industry with more competition than packaging.
MOBILE MARKETING

At PMMI in Chicago last November, I was struck by how many exhibitors and attendees were using smartphones to share video, schedule appointments and process information requests. Without a mobile marketing strategy, you’re giving competitors a big opening.
Mobile Marketing


CONTENT MARKETING

If you’re like many packaging executives, you’re thinking, “What is content marketing? It’s a fairly new concept that is a merger of search engine optimization (SEO), branding, social media and lead generation. And because of recent changes from Google, it is now indispensable for online marketing.
Content Marketing


VIDEO MARKETING

Few industries are more suited to exploit video than packaging. When it comes to explaining and selling an automation solution or a product application, video is clearer, more interesting, and more memorable. But be careful: doing video wrong can demolish the budget and do more harm than good.
Video Marketing



Upcoming issues will go into more detail on these and other key marketing activities.

Something you’d like me to talk about?
Send me an email and I’ll put it in the schedule.

Thanks,

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